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Cartridge™Studio · London

Pick a Cartridge™

Your marketing team, on retainer. Load the Cartridges™ you need and we run them month to month. No need to blow out the dust, we just work.

Brand

We rebuild the brand from the name up, then stay on to stop it drifting the moment you look away.

  • Brand strategy & positioning
  • Logo & visual identity
  • Messaging & tone of voice
  • Ongoing brand stewardship

Why we exist.

Cartridge™ is a creative studio built by two engineers who grew up with technology that had character.

Computers WHIRRED
Screens FLICKERED
Cartridges™ CLICKED into place

Super Mario Bros squeezed into 40 kilobytes. Every level, every sound, the theme you can still hum. The limit is the reason you remember it.

Nothing has a limit now. Ask a machine for forty versions and you’ll have them before lunch. All forty will be fine.

Fine is the problem. We keep a hand on the work, throw most of it out, and ship the one version with something in it.

manifesto.txt · CW-01
// manifesto.txt

> Don't work with dickheads.

> Work should feel human.
> Leave the fingerprints in.

> If it doesn't land, it doesn't ship.

> Authenticity above all else.

[EOF]

The AI-phant in the room.

buyers.csv · n=1,000 · Aug 2026
43%
name undisclosed AI as the single fastest way for a brand to lose their trust. It beat dodgy influencer deals (38%) and ads dressed up as posts (37%).
46%
dislike AI-generated people in ads — the worst-scoring thing in the study. The faces are where it falls apart, and your buyers clock them first.
36%
call AI-made advertising untrustworthy outright. Another 28% go with inauthentic, which costs you the same sale.

Cint, with Advertising Week. Roughly 1,000 US consumers, fieldwork August 2026, published 20 October 2026.

The moment a customer spots it, they start judging you. It's our job to help you navigate the treacherous terrain of uncanny valley.

Watch this shit.

Stick some headphones in and grab 45 seconds worth of popcorn... according to our calculations... that's 22.5 popcorns?

We click into place.

cartridge
/ˈkɑːtrɪdʒ/ noun
1. A self-contained unit housing everything required for a specific function. Designed to be loaded into a greater machine. Complete on insertion.
2. A device that carries the intelligence, the content, the output: while the machine provides only the infrastructure to run it.

See also: plug-and-play · self-sufficient · loaded

It's not just a name.

We work around the idea that a Cartridge™ is self-contained. You don't need anything extra to run it. Everything is already inside.

That's how we work. One brief comes in, finished work goes out. You're not managing a chain of suppliers or chasing an edit through four different inboxes. We own the whole thing: strategy, design, production, delivery.

We fit around what you already have. Your brand, your team, your campaign. We slot in, and execute.

People who think we're cool.

Welsh Rugby UnionCamdenTDFNetwork RailRennsportClassic DriverMichelinSony MusicHR OwenRule 28

…you.

Let's make
something.

A kid turning to camera, captioned “Wait a minute, who are you?”
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